SOMA is led by Joao Sousa, our Production Director with over 15 years of experience in fashion and event production. Based in New York City, we produce events across the United States, the Caribbean, and Europe.Our portfolio includes iconic venues such as The White House, the Rainbow Room, The Met and the Whitney Museum—as well as breathtaking destinations like deserts, tropical islands, and the hills of Tuscany.We collaborate with producers, designers, and creative directors to bring unforgettable events to life. From concept to execution, we plan, install, develop, manage, and direct bespoke experiences for weddings, birthdays, fundraisers, memorials, corporate events, and more.